There are tons of international brands entering the Indian market and new launches are keeping consumers excited. Following the launch of Charlotte Tilbury and Pat McGrath Labs in India last month, two new international brands are ready to make waves. However, this does not deter homegrown makeup and skincare brands from entering the fray by introducing multitasking products that aim to deliver effective results and meet the high demands of consumers. Meanwhile, the action of roping in celebrities is still at the forefront of many of these brands' marketing strategies. Here’s a round-up of all that unfolded in the beauty world lately:
New celeb faces for beauty brands:
1. Sonam Kapoor joins The Moms Co
Actor Sonam Kapoor has been roped in as the brand ambassador and collaborator for homegrown beauty and wellness brand, The Moms Co. for its skincare and baby care range. In conjunction with the brand, which curates skin care products specifically for pregnant women and babies, the actor, who is currently pregnant with her first child, has announced a partnership. The brand is also coming up with its first television campaign where Kapoor will talk about how the products are natural.
Latest beauty products and brand launches:
1. Velvet Cream Blush Range, Simply Nam
Simply Nam, beauty brand by celebrity makeup artist, Namrata Purohit has expanded their product portfolio with the launch of the Velvet Cream Magic Blush range. The blushes come in five different shades - all with a creamy consistency, lightweight texture, highly pigmented and buildable coverage. The blushes effortlessly glide and melt into your skin to instantly give it a fresh and flushed look.
2. Contour De Force Eyes and Face Palette, SUGAR Cosmetics
Multifunctional makeup palettes are a win-win for every beauty enthusiast. And if you’re a sucker for multitasking beauty products, SUGAR Cosmetics‘ latest launch, Contour de Force Eyes and Face Palette will have you obsessed. It comes in two colour palettes, one for a sun-kissed look and another for a rosy glam look. The colours are highly pigmented ensuring you have a good pay off whether it is the eyeshadows, blush, bronzer or highlighter.
3. Chumbak Beauty X Myntra
Fashion and beauty e-commerce platform, Myntra, announced the launch of the lifestyle brand, Chumbak’s first foray into beauty offerings, Chumbak Beauty, on its platform. Apart from its signature quirky packaging, the beauty products include a line of cruelty-free lipsticks, eye shadows, eye pencils, multitasking makeup palettes and nail paints that are poised to be a favourite with fuss-free beauty enthusiast. Moreover, the products come in a travel-friendly size while delivering high-quality results with easy blending and a soft and smooth texture.
4. Kanelle X Sirohi
Premium fashion and fragrance brand, Kanelle has collaborated with artisanal furniture brand, Sirohi known for its handcrafted décor goods. The collaboration focuses on Kanelle’s fragrance discovery set that now comes with a handcrafted woven Sirohi bag created as a special packaging case. The handwoven macrame bag with its vibrant colours, as well as the five travel-friendly perfume sets, are must-haves.
5. ‘It’s a 10!’ enters the Indian beauty market
American hair care brand, ‘It’s a 10!’, has now entered the Indian market. The international brand is known for its professional hair care line that sells exceptional multipurpose products through salons and beauty supply stores all over the world. In India, they have introduced their ‘Miracle-Leave In’ range consisting of shampoo, conditioner, hair masks and more. The products are now available in leading salons in the country along with Amazon India and Tata Cliq Luxury.
6. 9To5 Primer + Matte Liquid Lip Color Range, Lakmé
Makeup brand, Lakmé has debuted a lipstick addition in its growing portfolio - the Lakmé 9To5 Primer + Matte Liquid Lip Color range that comes in 15 new shades from mauve, red, nude to pink. The lipsticks come with a velvet matte texture yet give a creaseless finish, thanks to vitamin E and argan oil that acts as an inbuilt primer to provide nourishment to your lips. Moreover, the shades are highly pigmented and lightweight to apply. It may need to be reapplied in some good 5-6 hours even though it is said to last for 24 hours in a single application.
7. Amar-Hunt Haircare Range, The Switch Fix
Clean and conscious personal care brand, The Switch Fix has introduced a new haircare range based on the goodness of the Amaranth plant. The range promises to enhance the hair’s structural integrity and increase thickness and volume. The products also contain plant-derived collagen with niacinamide and hibiscus, which helps fortify scalp health. Moreover, the range has hyaluronic acid that promises to keep the scalp hydrated and promotes moisturisation of the hair. The volume range bundle consists of shampoo bar, scalp serum and hair mask bar.
8. Saturday Skin launches in India
Multi-retailer, Nykaa has brought the Korean beauty brand Saturday Skin to the Indian market with the launch of the brand on its platform. With this association, Saturday will sell its wide range of skincare products that are popular for fusing skincare superfoods and actives. The product range includes face and eye masks, facial serums, creams, gels, cleansers, oils, and more.
9. Minions Goin’ Bananas Body Care, Plum BodyLovin’
If you’re a Minions fan, you’re in for a sweet treat with the latest collection by Plum BodyLovin’. This limited-edition range comprises body wash, body yoghurt and body scrub - all packed with a pleasant, fruity smell. For those who are on the lookout for fun pamper sessions inspired by Minions, this collection will be hard to resist.