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17 New Homegrown Fashion And Jewellery Labels To Bookmark This Month

If you are yearning for a wardrobe refresh, these hottest new drops need to be on your radar.

Tejashee Kashyap

Don't let Omricron or any other deterrent affect how you feel in 2022. And if you think, clothes make you feel confident, go all out and splurge on the hottest fashion launches and step out in style. The new launches for February focus on carefree silhouettes, however this time in a tailored version, posing a beautiful juxtaposition of form and function. The typical winter hues, ranging from morbid neutrals to soul-pleasing pastels are the dominant tones with some brands bringing a fresh spin to an edit of ‘dark romance’ with bold prints and textures in warmer tones. 

While winter wardrobe options from homegrown fashion and lifestyle labels are determined to bring in a new dose of inspiration, here’s our handpicked edit of the new launches to watch out for:

1. Masaba Jewels, House of Masaba 

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Touted as the 'Queen of prints', designer Masaba Gupta knows how to expand her eponymous label, House of Masaba, whilst slamming stereotypical notions flamboyantly. After introducing menswear, the entrepreneur has moved on to jewellery that is unapologetically bold in spite of having the flair of traditional South Indian gold jewels. 
The collection offers mathapattis, chokers, nose rings, and rings that offer a bold take while meeting the dynamic style needs of the global woman and man today. The one-of-a-kind jewels are carefully designed with lustrous brass, replete with 24k gold plating. Timeless ornaments with intricate details, having a mix of regal ornamentation and contemporary patterns, is how the jewellery line stands out of today’s wearers who want to travel light and stress-free.

Available exclusively online here

2. Elevated Athleisure, Redefine by Riddhi Doshi

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There’s a new label in town for those looking for whimsical athleisure. Started by jewellery designer Riddhi Doshi, ‘Redefine’ with its signature athleisure can be defined as sophisticated, playful, and high-impact occasion wear that marries comfort with glamour. The collection is easy and fuss-free with vibrant prints in bold hues. Think quilted bombers in versatile styles— sleeveless and fitted duster coats, all reversible; roomy bomber dresses with pockets; and co-ord sets that instantly promise a laidback yet well-put-together look. The entire line can be quite a mood lifter that you can easily create a statement with for any occasion, ranging from brunch to dinner parties. Giving each silhouette an elevated luxe appeal is the use of pure Mashrusilk fabrics sourced from Jaipur, and the detailed hand-tailoring by skilled craftspeople.

Available at their store: G8, Ground Floor, Woolen Mill Estate, Shakti Mills Lane, Mahalakshmi, Mumbai 11

3. Indigo Edit, Fab India

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Launched before Republic Day to honour an age-old craft, homegrown lifestyle brand Fabindia serves the purpose with its new Indigo collection. Entrenched in the intricacies of finessed craftsmanship, the collection is an ode to the timeless craft of using indigo dyes, dipped in decadent hues.  The vibrant yet cool collection takes pride in some of the most specialised heritage textile craft techniques the rich culture of India has to offer. The collection promises versatility and functionality with silhouettes presenting timeless designs that are spruced up with a modern flavour, and finished with details to be worn repeatedly without looking out of the edge.

Available here

4. Cocktail Edit, Sawan Gandhi

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Delhi-based fashion designer, Sawan Gandhi who has dressed the likes of Madhuri Dixit and Kriti Kharbanda launches ‘Illume’, a cocktail collection that revisits the grandeur of glamour and melodramatic celebrations. Inspired by the magical illumination of the night sky, the collection features sequinned sarees, lehengas, and bandhgala kurtas in shades of black and blue. The edit puts focus on drama and glamour with exquisite hand-craftsmanship over embroidered crystal glass beads, adding a slight edge to an otherwise clean monochromatic cocktail outfit. Well, this is how you do winters with a high drama and glamour quotient.

Available here

5. Keya Collection, Tribe Amrapali

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Lately, jadau jewellery has been reincarnated to serve modern connoisseurs. Carved with intricate detailing and refined finesse, the well-known contemporary jewellery label Tribe Amrapali is giving a style upgrade to exquisite jadau jewellery with their latest collection ‘Keya’. Lovingly handcrafted in silver with an oxidized finish, and studded with crystals and fine glass, these one-of-a-kind pieces are suitable for all special occasions. Well, any jadau piece is definitely a prized possession in any Indian jewellery box. 

Available here

6. Postcards From Sanjana, Abhinav Mishra

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Known for his signature mirror work design, Delhi-based designer Abhinav Mishra’s new capsule collection, ‘Postcards from Sanjana’, presents a brilliant juxtaposition of the old world charm with the modern era. The name of the collection is an ode to the magic of handwritten notes and love letters, which the designer has phenomenally encapsulated through a series of postcards inscribed by Bollywood actress, Sanjana Sanghi. Featuring pastel ensembles, from lehengas to sharara sets, with sequin and mirror work detailing—the whole edit exudes the classical charm and elegance of a bygone era. The jewellery played a supercritical role in enhancing the aesthetes of the edit, and the glorious gems by Parekh Ornaments worn in the campaign perfectly reflect and colligate the old-world charm. 

The new capsule collection is now available in-store and online.

7. Martini Collection, tara and i

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With most of us working from home started again in full-spirits, an effortless outfit that you can style in multiple ways through months and years is what we all need. Poised and exuding a certain finesse in everyday wear that is one-of-a-kind and effortlessly stylish is tara and i’s new Martini collection. The use of lightweight satin and geometric weaves makes the edit a trans-seasonal and lounge-worthy curation.

The collection offers dresses: LBD, V-neck gathered dress, and a pleated midi dress emanating a restrained sophistication and elegance, a sense of understated glamour. Moreover, the brand is said to employ sustainable fabrics that elongate the life of these garments that are perfect for the office. 

Available here

8. KEFI, Mandira Wirk

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Designer Mandira Wirk, known for her exquisite embroidery with Indo-French sensibility, launches her Indo-Western collection ‘KEFI’ which is a blend of modern Indian embroideries. The collection embodies vibrant jewel tones such as ruby red, sapphire blue, and emerald green combined with intricate and quirky hand embroideries featuring pearls, sequins, beads, and intricate floral borders—as well as playful, young silhouettes like peplums, sheer organza embroidered jackets, and draped sarees and skirts for a stylish upgrade to the ethnic wardrobe. With rich, lightweight, and flowy fabrics like crepe, satin, organza, and chiffon, this collection is fuss-free. 

Available here

9. Alaisa, Tamaraa By Tahaani

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Founded by Tahani Manaquib, Tamaraa by Tahani which offers timeless couture pieces and playful pret silhouettes has launched their latest collection titled ‘Alaisa - A Perennial Odyssey’, which is a celebration of Indian festivals. Inspired by the festive spirit, colours, and designs of festivals, the label dives into a vibrant colour palette with cherry red, navy blue, lime green, emerald, and maroon. Alaisa includes exquisite handicrafts like mirror sequin, cutdana, and resham work in fabrics like organza, georgette, and silk giving a regal look to the outfit. The brand has also introduced a ‘jacket kurta’ coupled with exquisite handiwork and embellishments.

Available here

10. KR Junior, Kunal Rawal

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Integrating classics with the contemporary spirit, menswear designer Kunal Rawal takes the ethos of his label to a new kidswear collection—Boyhood. With a versatile palette ranging from subtle shades of cream and ivory to darker hues of wine red and deep blue, the collection offers an extensive array of experimental styles to choose from. Designed for boys aged 4-16 years, the collection sustains the brand’s signature silhouettes and intricate thread work techniques, with an emphasis on comfort and functionality. 

The collection is effortlessly fluid and inclusive, allowing the consumers to customise designs from menswear, kidswear, and androgynous lines. Bringing in a complete contemporary thought process, this customization allows a wide array of exploration, making it the highlight of this collection.

Available here

11. Upcycled collection, Shaye

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High-street fashion brand, Shaye has launched a new upcycled clothing collection. The new collection features shirts, blouses, t-shirts, and accessories like headbands and scrunchies—each using a pastiche of beautiful, leftover fabric pieces. This eco-conscious effort features fun, statement pieces that can be dressed up or down, depending on the occasion. It also includes a range of cropped tees, kimono tops and kimono dresses. 

Available here

12. Stroke by Stroke, Shweta Aggarwal

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Launched in 2016, Delhi-based designer Shweta Aggarwal’s new collection ‘Stroke by Stroke’ features a mood board of beautiful fusion of threads, beads, and a medley of aesthetic hues. The collection is a seamless amalgamation of bling and solemn tones. From lehengas, anarkalis, shararas, and draped saree dresses to palazzos with crop-top and capes—the brand’s signature banana leaves design has taken a new shape of golden blingy diamonds with many more extraordinary embroideries and texture play.  The collection is in itself an ode to celebration and timelessness which is meant to reflect freeing and healing.

Available here

13. Vivid Vein, Varnika Sangoi

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Worn by Bollywood actresses like Bhumi Pednekar and Sunny Leone - new-age designer Varnika Sangoi launched her fall/winter collection titled ‘Vivid Vein’. The collection emphasises pret wear with saturated colours, dramatic silhouettes, and other elements donning a spirit of sophistication. From co-ord sets and pantsuits to eye-catching dresses, the collection comes drenched in playful prints and designs that reaffirm a vibrant closet spirit. 

Available here

14. Winter’22, SAND by Shirin

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Shirin Mann, the founder of one of India’s most-loved jutti label, Needledust, launched her conscious label—SAND (an acronym for ‘such a nice day’) by Shirin in 2021. With a predominantly earthy colour palette, the label focuses on easy yet crisp, minimal yet bold wearables. Their winter collection offers fluid fits and handcrafted finesse in breezy and chic ensembles that can be worn from day to night easily. With a deeper and warmer colour palette - ivory, oatmeal, pink, black, and silver, these soothing colours in impactful silhouettes have a ‘tailored to flow’ structure. The ensembles can be easily paired with anything and everything. The collection manages to encourage size fluidity with an elasticated back and side zip in the ensembles. 

Available here

15.  Nightfall, House of Soi

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New-age high-street label House of Soi, which started in the mid of the pandemic in 2020, is all about flirty and carefree ensembles in bold prints and flattering silhouettes. The newest collection titled ‘Nightfall’ features moody dark hues brought together with a dash of glam and sheen. The collection embodies their signature floral prints, set against shimmer fabrics to add that touch of oomph. You can find easy-breezy silhouettes done in a structured manner, putting forward a beautiful contradiction of form and function. 
The pieces are fitted with a corset structure and dramatic sleeves or shoulders which include pleated fabric, thread detailing, and deep necklines. With mini shift dresses, jumpsuits, and even corset fitted maxi dresses, the collection focuses on swaying the night away in natural bemberg crepe, and fabrics like mashru silk and shimmer georgette in the mix.

Available here

16. La Party Vie, Style Junkiie

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Young high fashion label, Style Junkiie, designed for distinct sartorial sensibilities with a new-age twist launched a new party edit ‘La Party Vie’. The collection is an ode to the disco era with a bold take on the 70's style trends with signature silhouettes like playsuits, jumpsuits, and draped kaftan-esque dresses designed to give a boho-glam update. You can find a beautiful amalgamation of bohemian and relaxed glamour through draped silhouettes, cowl necklines, and overlays in lush deep colours of blues, pinks, and ochre embroidered with sequin motifs, mirror work to create glamorous timeless pieces that add to the festive shine and sparkle.

Available here

17. Amalfi, Pankaj & Nidhi

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Notable Indian designers - Pankaj & Nidhi's latest collection Amalfi spins memories and a wardrobe inspired by the beautiful Amalfi Coast in the south of Italy. The silhouettes are hand-painted in an abstract style in vivid colours and crafted digitally into delicate fabrics such as recycled chiffons and voiles. Cutwork laces and jacquards add a playful luxury holiday mood to the collection. You can find easy-to-mix separates - cropped tops and exuberant billowing sleeved blouses, tiered skirts, and graceful dresses - comfortable and effortlessly stylish. 

Available here

Photo: House Of Soi; Featured Brands
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